Why COE
COE Press Equipment
Built for Uptime.
Engineered for Your Process.
COE Press Equipment designs and builds coil processing and press feed equipment that runs reliably for decades, and is backed by engineering and lifecycle support that helps you avoid downtime, protect quality, and keep production moving.
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Founded in 1976 in Michigan
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Engineering-backed line configuration
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Designed for long service life (often 30+ years in the field)
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Support that extends beyond install and warranty
COE Press Equipment
A Heritage of Performance Since 1976

Reid Coe, Kathryn Chun, Hunter Coe, Kathy Coe, and John Coe
John Coe started COE as a modest rebuild and used equipment business with $500, some garage space, and one simple belief: customers should be able to trust the people building their equipment. From the beginning, the goal was not to take shortcuts, it was to earn confidence by being straightforward, doing quality work, and standing behind it.
This mindset shaped what COE became when customers began asking for more than rebuilds. When a customer approached John to build a new coil feed line, John Coe developed his machines with the same values at the center. The result is the same standard that still guides the work today:
- Build it to last
- Build it robustly
- Support it for the long haul
Why? Because that is what the customer deserves.
The COE Code
- Our customer comes first, always
- Offer more than just a machine
- Respect our customer – their people, their time and operation
- Meet all our commitments at all levels from start to finish
- Develop better products using the science behind the solution
- Establish and maintain long-term relationships
- Boost our customers’ productivity
- Share and apply our experience in creative ways
- Offer products that fit our customers’ objectives
- Go where our customer needs us


The process behind the equipment
Specs are only part of the story. The bigger difference is how the project is handled before the quote, during the build, and long after startup, because that is what determines consistent throughput and minimal downtime over time.

Listen first
We spend time understanding how your plant runs today and how you want it to run years from now. Bottlenecks, material flow issues, operator challenges, and workarounds become the blueprint for everything that follows.

Engineer around your reality
Once we understand your environment and goals, our engineering team designs for the material you run and the equipment you already own. We plan around your floor space and operation so the solution fits your reality, not a catalog template.

Build with intention
Each component is handled with intention by people who understand their work carries forward into years of production. The details you cannot see on a spec sheet show up later as reliability, consistency, and uptime.

Install and verify
Installation is handled with the same care as the build because this is where the line meets your reality. We work alongside your team to align foundations, controls, material flow, and safety, then adjust, tune, and verify performance so the line is ready for production, not rushed into it.

Support the people who run it
That is why we focus on operator confidence, not just training. We walk through threading, setup, adjustments, and normal operation so habits are built hands-on and teams feel ownership of the line.
What counts is not how the machine runs on day one, but who is still standing with you at day 1,000?


The process behind the equipment
Specs are only part of the story. The bigger difference is how the project is handled before the quote, during the build, and long after startup, because that is what determines consistent throughput and minimal downtime over time.

Listen first
We spend time understanding how your plant runs today and how you want it to run years from now. Bottlenecks, material flow issues, operator challenges, and workarounds become the blueprint for everything that follows.

Engineer around your reality
Once we understand your environment and goals, our engineering team designs for the material you run and the equipment you already own. We plan around your floor space and operation so the solution fits your reality, not a catalog template.

Build with intention
Each component is handled with intention by people who understand their work carries forward into years of production. The details you cannot see on a spec sheet show up later as reliability, consistency, and uptime.

Install and verify
Installation is handled with the same care as the build because this is where the line meets your reality. We work alongside your team to align foundations, controls, material flow, and safety, then tune and verify performance so the line is ready for production, not rushed into it.

Support the people who run it
That is why we focus on operator confidence, not just training. We walk through threading, setup, adjustments, and normal operation so habits are built hands-on and teams feel ownership of the line.
What counts is not how the machine runs on day one, but who is still standing with you at day 1,000?